"Something old, something new..." best heralds the basic design philosophies of PAPER+CUP. Founders, Minhee & Truman Cho, are inspired by both the timeless classics of venerable tradition, while remaining gleefully enchanted with the dynamic avant-garde. They have established a strong reputation for their innovative approach in design, while still retaining a solid foundation of the enduring classics. "We love to take things that at first seem common and mundane, and then turn it into something totally new and interesting. Its what excites us." They are inspired by things such as vintage candy wrappers and antique industrial labels, to the more obscure, like the detailed work of fine bespoke tailoring and the textures of old mill textiles.To put simply, our inspiration for design borrows from the late industrial designer Richard "Bucky" Fuller - "when I have finished, if the solution is not beautiful, then I know it is wrong."